NHS Marketing Survey - Part One

Thanks to those that participated in the study, the www.nhsmarketing.co.uk marketing survey data is in.

The data can be downloaded as a PDF here.

This is a summary of responses collated from 28 respondents across 25 PCTs, 2 Mental Health Trusts and 1 Acute Trust.

The report displays data on marketing trends and evaluations of promotional techniques applied for external and internal communications. The final part of the report lists some qualitative comments made by respondents, which we feel brings up some very interesting issues.

Our intention is to generate interpretations in June and July 2009, which shall be communicated via www.nhsmarketing.co.uk

Of course, with marketing and communications being such as vast area this report merely scratched the surface on a few issues, mainly around promotion. Over the next 6 months we shall be working with partners to further explore some of the more interesting aspects of the study.

Thank you again to all participants and to those of you interested in the findings from this report.

More information is to follow.

NHS Membership Conference

NHS Hull are presenting a conference aimed at helping Chief Executives and senior managers of NHS Primary Care Trusts (PCTs) to implement their own membership schemes.

The inaugural NHS Membership Conference is being presented by NHS Hull at the Village Hotel, Hessle, East Yorkshire on Tuesday 9th June.

The theme of the conference is the membership model within a PCT; exploring the impact and development of a membership scheme for people living and accessing local healthcare service.

NHS Hull’s Membership Scheme recently reached a milestone by recruiting over 5,000 members, making them the first PCT in the UK to do so.

The conference issponsored by NHS and marketing agency, eskimosoup.

Speakers represent organisations including: NHS Hull Engagement Team, the NHS Centre for Involvement, Humber Mental Health, and Hull and East Yorkshire Acute Trust.

There will also be keynote address from Mark Britnell, Director-General for Commissioning & System Management for the NHS, England. He will discuss how membership schemes and commissioning can work together to help achieve the NHS goal of World Class Commissioning.

Chris Middleton, Managing Director of eskimosoup said: “We are really proud to be the main sponsor of the conference. We’ve been fortunate to work with NHS Hull as they recruit and engage with their members. Our team see this as an opportunity to prove that we understand how we can really add value to other PCTs embarking on the membership process for the first time.”

eskimosoup are a part of the Ludo Studio group of companies, and have a portfolio of public sector projects in design, web development, and social marketing. The company have also worked closely with NHS Stoke for whom they have developed an online NHS member engagement system.

eskimosoup have developed a website at www.nhsmembershiphull.co.uk which provides additional information about the conference. Places at the conference cost £100, with registration available via the website.

Following the conference the website will be redeveloped to host information and assets, ensuring it is a valuable resource for anyone who has an involvement in membership schemes.

Useful Links

Conference Website www.nhsmembershiphull.co.uk

eskimosoup www.eskimosoup.co.uk

NHS Hull www.hullpct.nhs.uk

Social marketing case studies

I’ll keep this brief, as essentially I’m directing you to another organisation’s work.

In the unlikely event that you work within the area of social marketing and haven’t already used the National Centre for Social Marketing website, you really should check it out.

Over the past few weeks, they’ve added to the site the “first collection of fully-researched case studies to show that social marketing works!”

The "ShowCase" section features successful UK and International programmes, which have used social marketing techniques to achieve behavioural changes. This can be accessed here:

http://thensmc.com/resources/showcase/case-studies-home.html

At one level the value here is in idea generation for key issues such as exercise, alcohol, sexual health, smoking, employment and others.

At another level, this really does show, as it claims, “how social marketing works”.

In a recent meeting I attended with the Chief Executive, Chair and Assistant Director of Public Health at a PCT in the UK, we were discussing some radical innovative social marketing approaches and needed to source some related case studies to give some reassurance that our campaign ideas had substance to them. We were able to source this information, though it did take some digging around.

For NHS employees, external consultants and marketing companies, this provides an easily accessible overview of insights, challenges and critically evidence of sustainable results.

As I say, if it’s relevant to your job role, you really should check this out for regular updates:

http://thensmc.com/resources/showcase/case-studies-home.html

NHS Marketing Survey

We would like to invite those working within marketing-related roles to participate in the http://www.nhsmarketing.co.uk marketing communications survey.

The survey aims to gain an understanding of the levels of adoption and effectiveness of a number of marketing communications methods, as well as trends and priorities amongst an evolving NHS.

It should take less than 4 minutes to complete.

Survey participants shall be given a preview of the report findings and interpretations in full, before an executive summary version is published on this blog.

Those that complete the survey shall be entered into a prize draw. One randomly selected participant will win a night at the movies for two with Odeon cinema vouchers.

The closing date for completion of the survey is Friday 8th May.

We hope very much that you wish to give your thoughts and opinions on marketing communications throughout the NHS and are able to share in our findings to help you understand the context of your role within your organisation.

Follow link to compete the survey:

http://nhsmarketing.co.uk/nhs_communications_survey.htm

Thank you for your time.